People always ask, “What social networks should I be on?”
I immediately shift the question: “What social networks do you prefer to be on?”
Social networks—whether we’re talking for personal or business use—are so subjective. My first piece of advice is to start where you are! Are these networks creating the results you want? If not, what needs to change?
Next, think about your offline goals. Who are you trying to reach? Where is this audience hanging out? How can you design your online presence to deliver offline results?
I do recommend having a presence on the bigger networks, as nearly everyone is there! However, you don’t have to use every network (and I’d really prefer you didn’t).
Especially as an actor, I’d recommend reserving your name across all the channels. Use a website like NameCheckr.com. If your name is taken, here’s a guide on what to do.
Now, build out your profile with a consistent photo, bio, and website link. This helps you to be memorable and make a great first impression.
If you’re not planning on being active, see if you can leave one post—like a sign on the window of an empty store. The point is to direct
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