Instagram is a fantastic tool for artists who want to build their visual identity. I love Twitter for networking and Facebook for researching and maintaining relationships, but Instagram is visual storytelling—something good actors know very well! It’s the perfect place to turn your ordinary day-to-day moments into artistic snapshots that show the world who you are through pictures!
If you’ve spent any time on Instagram, you’ve probably seen way too many actors posting boring selfies, pictures of their breakfast, and blurry pictures from bars. To be successful on Instagram you’ll need to sharpen your focus. All of your photos must capture the essence of your brand!
Every post is an opportunity to do three things: showcase your brand, build your fan base, and engage with your network. Here’s how:
1. Your photos must reflect your brand! When you post a photo you’re giving everyone a glimpse into your life. Photos need to reflect who you are. Of course, you can also post about your work and upcoming shows, but it’s a great opportunity to show a side of you they may not get to see from watching you live or on screen. Fans love backstage photos and selfies with other
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