By Solomon Nda-Isaiah
National telecoms operator, Globacom, has confirmed that the musical duo, PSquare is still on its brand ambassadorial list.
“The twins, Peter and Paul Okoye, otherwise known as PSquare are still in our fold,” Globacom said in a statement released on Thursday from its head office in Lagos.
Globacom’s position is contrary to media speculations that the company had severed relationship with PSquare. The company posited that the reports were unfounded, as the group remains it’s brand ambassadors.
Globacom explained that it was in the process of reviewing its contract with its brand ambassadors, including PSquare, and that it was untrue that it had ended its relationship with any of them.
“We have not disengaged PSquare or any of our other ambassadors. We are currently in the process of reviewing our contracts with our brand ambassadors,” said the statement.
Globacom said PSquare had been among its flagship brand ambassadors since 2010, and that it had been a mutually rewarding relationship between the two parties.
“We are proud of the role we have played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers,” the company said.
“Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors,” the statement added.
The company said it “holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them,” the company statement concluded.
Globacom has over the years, been the biggest corporate supporter of the entertainment industry, and pioneered the signing of musicians and Nollywood stars as brand ambassadors.
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