By Peter Ugwu
The Guardian, Nigeria’s most trusted newspaper, launched an online TV platform, Guardian TV, a day after KarioswebTv was launched.
Essentially, Guardian TV will provide exclusive video interviews, and up-to-the-minute videos from across the world.
The platform will be available on virtually any device that has an internet connection, including personal computers, tablets, smartphones, and Smart TVs.
Guardian TV has partnered with some of the world’s top online news and video outlets in order to provide it’s viewers with the best in news entertainment and sport. Partners include Al Jazeera, AFP, Reuters, CNBC Africa, Bloomberg, Forbes Africa TV and France 24. The list also includes Blustar Entertainment, Ebony Life TV, Ovation TV, Frontera, Channels TV, and Omnisport, the world’s number one sports content provider.
The website, www.TV.Guardian.ng, was officially launched on Wednesday, and Toke Alex Ibru, Guardian’s executive director, is confident Guardian TV will revolutionise the short form video content market in this part of the world.
He said, “Guardian TV will offer content providers a platform to reach out to larger audiences and demographics, both locally and internationally. I expect Guardian TV to in the not-too-distant-future become the number one source in Nigeria for quality short videos on news, entertainment and sports.”
The service is being launched in partnership with Ventra Media Group a full-service digital marketing and rights agency whose range of services includes digital strategy, growing social media audiences and planning, as well as buying digital media for brands and content owners. The outfit also specialises in platform development and monetisation for content owners such as The Guardian.
Daryn Wober, CEO, Ventra Media Group said, “We believe that Guardian TV represents the first of its kind in the market where a traditional newspaper business has stepped forward to provide a dedicated online video platform. The combination of Ventra’s product and technical expertise combined with the online reach of The Guardian will provide audiences with an unparalleled service.”
Elsewhere, owners of KairosWebTV www.kairosweb.tv, a next-generation premier online TV platform for emerging and aspiring entrepreneurs, start-ups, news and insights, technology trends, edutainment, skits, events & online digital training, said they transform the Nigeria’s online television space.
The innovative premier WebTV owned and run by CIHAN and focuses on motivating and inspiring viewers to success, featuring seven (7) channels with content partners from all over the world such as Fate Foundation, Real Success (SA), Nigerian Olympic Committee, The Winlos amongst others.
Speaking at the media launch in Lagos on Tuesday, Mr. Celestine Achi, chief executive officer of CIHAN, a Digital PR Strategist and Social techpreneur, who is the founder of KairoswebTV said that KairosWebTv was designed to save cost for the viewers, adding that the era of reaping off on payTV viewers must be challenged through disruptive technologies.
Achi said that KairosWebTv has been configured to save users’ data, “which has been the reason some people are keeping off the online platforms like this. We want to restore confidence in the minds of digital natives, while providing enabling ground for the digital migrants to approach the power of the internet. Whether you are on 2G, 3G or 4G LTE, the experience will be such that videos should show seamlessly” .
The CIHAN CEO said that moving forward, the platform targets deepening local contents as part of measures to boost the digital migration through Nollywood contents.
Speaking specifically on the Channels, he said, “The Entrepreneurship Channel focuses on motivating emerging entrepreneurs and startups. We are doing that through three key partnerships. Also, the NetNEWS Channel provides up to date news on entertainment, politics, business, Sports. However, we will even go deeper to give you news behind the news, which is usually the human angel stories.
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