We see baby and toddler advertising everywhere… for good reason. Millions and millions of advertising dollars are spent marketing to parents of young kids. We need talent to satisfy these marketing needs.
Your first reaction might be, “How can you suggest that babies and toddlers are actors? All they need to succeed is to be cute.”
Newborn babies are judged on their cuteness to be sure, but older babies and toddlers (up until around 3 years old) are expected to pass certain requirements.
Welcome to the Baby School of Acting Excellence! Here is a list of four things you can do with your baby/toddler in order to train him for success in the industry! And it’s worth it, considering landing a national union commercial can fund your child’s future education.
1. The Walk-Away. The most common test that a casting director will use on a baby/toddler is the walk-away. This means they will literally take your baby from your arms or take your toddler by the hand and walk away with them into the casting room and shut the door. The child is then out of the sight of her parents. If the baby bursts into tears, you will quickly be handed your child back. Test your baby out. See how she reacts to a
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