There’s really no point in having a demo if no one knows you have one. Out of sight, out of mind.
Promotion allows you to take matters into your own hands. Without it, all your hard work could be for nothing. After all, you wouldn’t walk through a grocery store and purchase anything that was completely foreign to you. We generally go with what we know. We reach for what is familiar. And familiarity comes about with repeated promotion.
Coca-Cola and McDonald’s are both time-tested household names for one reason: They never stop promoting. This should be your mission, too, considering any successful businessperson will tell you promotion is better than 90 percent of their business. You might even say promotion makes their business. The remaining 10 percent of the equation is your product: your performance and a demonstration of your abilities on your voiceover demo.
Yet, most voice talents rely on auditions as their sole form of promotion. Which could account for why so few go the distance.
Industry professionals respond to proper marketing and branding, and are more likely to book you based on familiarity. However, familiarity only comes about through repeated promotions. Therefore, committing to an effective,
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