How to Audition for Commercials Without Dialogue

I teach commercial classes all the time. In an earlier article, I covered tips for commercials in which you make a pitch directly to the audience. Today, I want to concentrate on an area that seems to stump a lot of actors: commercial auditions that have no dialogue.
First and foremost, you must always be prepared to feel like an idiot at most commercial auditions. If you felt stupid, you probably looked great and aced your audition. But if you tried to protect yourself from looking stupid, that was actually when you looked stupid.
You often feel especially stupid in the auditions with no dialogue. You are standing in front of a blank wall and someone tells you to do something that makes no sense. Perhaps you have been given the task of looking at the meat products in the counter at the grocery store. Or maybe you are looking at a beautiful sunset. Actors audition for these parts all the time. How do they win them?
Use your imaginationPicture where your scene might come in the actual commercial. Start watching commercials and notice all of the scenarios of people just walking or looking or smiling or holding a product or eating—think of all those vignettes of people looking at products on shelves or walking in the woods

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