Whether you’re at an industry party, a family picnic, or standing in a casting director’s office, one of the most common questions an actor hears is, “What have you been working on lately?”
But wouldn’t it be amazing if the person asking the question already knew the answer? Perhaps they saw a casting announcement posted online, read a feature article about you, or maybe they listened to a podcast you were a guest on. Now their question becomes, “I saw you worked on that new comedy series—how was it?” Suddenly, it’s a whole new world. You’re in the game and you look like a pro.
So how do you get there? By understanding why, when, and how to use public relations (PR) to help build your career buzz.
Why is PR important?I realize it’s hard to grasp why PR is vital if you’re not sure exactly what it is, so let me explain. At its core, PR involves helping an actor gain attention and maintain a positive image through the use of publicity.
Traditionally, this is done by securing and coordinating press coverage. This can include feature articles, radio or podcast interviews, talk show appearances, red carpet events and all those other blurbs
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