The holiday season may be the most popular time of year to gift gifts to people you care about, but just because we’re well into January doesn’t mean the sharing has to stop. Within reason, gifting can even be a great way to connect with your clients.
As a token of your appreciation for their business, gift giving requires listening, thoughtfulness, and authenticity. Branded tchotchkes are not gifts. Keychains, mugs, memory sticks, screen wipes…anything with your name on it is a promotional marketing piece, not gifts.
If you’re ready to ditch that branded box of mousepads you keep in the supply closet, here are five popular types of client gifts and how to think about them in the right way.
Personal GiftsListening is the key to sending a gift that will have meaning and leave a lasting impression. During your time with them, keep your ears open for your clients’ hobbies and interests. For example, I sent a set of drink coasters featuring creatures from classic horror films to a production studio client who loves that genre.
Brand Story GiftsAs actors and voice actors, we are our brands. Certain gifts serve to keep your brand top of mind with subtle nods to elements of your brand story like where
The holiday season may be the most popular time of year to gift gifts to people you care about, but just because we’re well into January doesn’t mean the sharing has to stop. Within reason, gifting can even be a great way to connect with your clients.
As a token of your appreciation for their business, gift giving requires listening, thoughtfulness, and authenticity. Branded tchotchkes are not gifts. Keychains, mugs, memory sticks, screen wipes…anything with your name on it is a promotional marketing piece, not gifts.
If you’re ready to ditch that branded box of mousepads you keep in the supply closet, here are five popular types of client gifts and how to think about them in the right way.
Personal GiftsListening is the key to sending a gift that will have meaning and leave a lasting impression. During your time with them, keep your ears open for your clients’ hobbies and interests. For example, I sent a set of drink coasters featuring creatures from classic horror films to a production studio client who loves that genre.
Brand Story GiftsAs actors and voice actors, we are our brands. Certain gifts serve to keep your brand top of mind with subtle nods to elements of your brand story like where
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