Loglines have been a promotional tool in Hollywood for years. Traditionally, they’ve been used to help screenwriters, producers, sales agents, and other industry insiders seek interest for their latest project: A one (maybe two) sentence synopsis that shares the plot and emotional hook of a screenplay or project.
Today, loglines are also commonly used to attract an audience. Every time you hit the guide button on your TV remote and the description of that movie or episode pops up, that’s basically a logline.
When crafted properly, loglines can be one of the most efficient and effective tools for grabbing attention. That’s why I suggest every actor creates a personal logline as a promotional tool in their career. Treat it as a quick description of who you are and what you do as an actor.
Here are several things to consider when crafting your personal logline:
Understand the purpose.Whether you’re at a potential rep meeting, networking event, or even a social event, at some point you’ve probably been asked: what kind of acting do you do? Rather than panic and fumble around trying to figure out an answer in that moment, be smart and offer up a response that piques curiosity.
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