There’s a viewpoint I subscribe to when it comes to your voiceover career with regard to promotion, and it’s this: Whenever possible, I want to imagine what you look like rather than actually see you. I’m not alone. My agent (and voiceover industry heavyweight), Dean Panaro of Abram’s Artists volunteered the very same sentiment during our March webinar.
The point is your auditions, demo, and logo (identity) should speak volumes for you before you ever utter a sound. These elements all define you, your aesthetic, your personality, and what makes you professionally valuable.
Therefore, making your name known and associated with being a professional voiceover requires you logo your name in a style that’s:
Easy to read
Immediate eye-candy (i.e. appealing and aesthetically elevated to attract potential producers to listen)
Looks as good as you sound
The primary function of a graphic artist is to create a versatile, memorable logo with the idea being to make your name known and pleasantly memorable to further your professional brand.
READ: Are You Selling The Wrong Type?
(For the record, web design is not typically what a graphic artist offers. These are dramatically different
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