If you’re new to voiceover or returning to the field after an absence, you may discover there are essentially two dominant approaches: the actors’ track or radio and broadcast culture (as I refer to it).
While each approach has its own set of assets, pitfalls, assumptions, and obstacles, whichever approach a new talent chooses from the start ultimately determines his or her conditioning and success in this field. That said, there are a few sweeping commonalities they both share. For instance, clients who hire you as a voice talent consistently expect you to…
…be well-trained. As the saying goes, “Whatever the job, you’re going to have to train for it!”
…have a quality demo(s), produced by professionals for professionals, regardless if you’re just beginning or beginning again. Demos that define your greatest assets for the specific work you intend to land.
…have some basic, reliable home recording options.
…be available to work.
…know what your job involves, stay in your lane, and be responsible for your end.
…sound natural. No one wants an announce-y, robotic, or forced voiceover.
Beyond that, the differences between these two approaches can be
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